Growing Impact

Marketing Strategy and Business Development 

for the Legal Cannabis Industry

Why I Work in Cannabis

After spending 15 years leading marketing, business development and strategic account management for purpose-driven brands, I was drawn to cannabis by its potential for positive social, environmental and economic impact, especially its health & wellness benefits. 

 

About Me

I am a business strategist and marketing leader with a lifelong passion for building lasting brands. I founded Growing Impact because I believe in the healing power of cannabis, and that business can be a force for good.

 

I’ve served as VP Sales & Marketing for Care By Design, California's pioneering CBD wellness brand, and led strategic partnerships and licensing for Garden Society, a craft cannabis operator serving women in search of new, more holistic ways to rejuvenate from the chaos of their daily lives. 

 

Prior to cannabis, I held marketing & business development leadership roles across consumer packaged goods, renewable energy, and natural products.  I received my BA in Political Science from Yale University and my MBA from Harvard Business School.

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How I Can Help

As a strategy, marketing & business development consultant, I work exclusively with cannabis companies. Sample clients include: a vertically-integrated operator, a brand of luxury edibles & pre-rolls, and the largest manufacturer of cannabis products in California.

Brand Strategy

Go-To-Market

Business Development

Success Stories

"Annie is motivated, intelligent, and very knowledgeable on everything related to 'cannabis wellness'. Our products would not have been the same without Annie's significant contributions and I would certainly recommend her without reservations to others working in the cannabis space."

Dr. Matthew Elmes, Director of Scientific Affairs, CannaCraft

"Annie showed an amazing capacity for managing an immense magnitude of work and communicated well with the team, keeping projects on track. This included: overhauling brand messaging, marketing plan and implementation, PR, content development, new partnerships, and both our B2C and B2B strategies."

André Kalich, Lead Brand Ambassador, Care By Design

Define Your Brand

  • Market Segmentation

  • Consumer Insights

  • Brand Positioning

  • Brand Messaging

  • Innovation Roadmap

  • Product Development

  • Cause Marketing

Reach Your Customers

  • Pricing 

  • Channel Strategy

  • Sales Materials

  • Sales Training

  • Retailer Training

  • Content Marketing

  • Social Media

Expand Your Business

  • Strategic Partnerships

  • Social Impact

  • Sustainability

  • National Expansion

  • Fundraising

  • Brand Licensing

  • Team Building

Contact me to discuss

how I can help you 

grow your impact.

(617) 733-2628

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